Overview of Scheduling for SAS Marketing Automation

SAS Marketing Automation campaigns are scheduled using the Platform Computing scheduling server. Depending on the permissions held by the SAS Marketing Automation user, campaigns can be scheduled directly by the user or sent to an administrator for scheduling.
The following is an overview of the process of scheduling campaigns from SAS Marketing Automation:
  • Users create campaigns using the Customer Intelligence Studio. Campaigns include a start and end date and specify any recurrence.
  • The user executes the campaign. If the user has the appropriate permissions, the job is sent directly to the scheduling server. Otherwise, the job is deployed for scheduling by an administrator.
  • If the campaign is to be scheduled by an administrator, the administrator uses the Schedule Manager to create and schedule a flow that includes the deployed campaign. Schedule Manager passes the schedule information and the associated commands to the scheduling server.
  • The Platform Scheduling server executes the campaign at the designated time.