Table 13.2 shows the parameters that are used in this example.
Table 13.2: Parameters
|
Parameter Name |
Interpretation |
|---|---|
|
region[retailer] |
Region per retailer |
|
oil[retailer] |
Estimated market for oil per retailer |
|
delivery[retailer] |
Number of delivery points per retailer |
|
spirit[retailer] |
Estimated market for spirit per retailer |
|
growth[retailer] |
Growth category per retailer |
|
target[division] |
Market share target per division |
|
tolerance |
Amount by which market share can differ from target |
|
sum_abs_dev |
Sum of absolute deviations between market share and target |
|
max_abs_dev |
Maximum of absolute deviations between market share and target |