region[retailer]

Region per retailer

oil[retailer]

Estimated market for oil per retailer

delivery[retailer]

Number of delivery points per retailer

spirit[retailer]

Estimated market for spirit per retailer

growth[retailer]

Growth category per retailer

target[division]

Market share target per division

tolerance

Amount by which market share can differ from target

sum_abs_dev

Sum of absolute deviations between market share and target

max_abs_dev

Maximum of absolute deviations between market share and target