Create the CellContents, Header, and SystemTitle style elements.
This STYLE statement defines three style elements: CellContents, Header, and SystemTitle. They are all composed of the style attributes that appear on the STYLE statement.
The FONTFAMILY= attribute tells the browser to use the Arial font if it is available, and to look for the Helvetica font if Arial is not available. These three syle elements use a color scheme of a white foreground on a blue background, and the font for all three is medium roman with a size of five.
style cellcontents, header, systemtitle / fontfamily="arial, helvetica" fontweight=medium backgroundcolor=blue fontstyle=roman fontsize=5 color=white;