|
Variable
|
Description
|
|---|---|
|
CARD_PROM_12
|
number of card promotions
sent to the individual by the charitable organization in the past
12 months
|
|
CLUSTER_CODE
|
one of 54 possible cluster
codes, which are unique in terms of socioeconomic status, urbanicity,
ethnicity, and other demographic characteristics
|
|
CONTROL_NUMBER
|
unique identifier of
each individual
|
|
DONOR_AGE
|
age as of last year's
mail solicitation
|
|
DONOR_GENDER
|
actual or inferred gender
|
|
FILE_AVG_GIFT
|
this variable is identical to LIFETIME_AVG_GIFT_AMT
|
|
FILE_CARD_GIFT
|
lifetime average donation
(in $) from the individual in response to all card solicitations from
the charitable organization
|
|
FREQUENCY_STATUS_97NK
|
based on the period
of recency (determined by RECENCY_STATUS_96NK), which is the past
12 months for all groups except L and E. L and E are 13–24
months ago and 25–36 months ago, respectively: 1 if one donation
in this period, 2 if two donations in this period, 3 if three donations
in this period, and 4 if four or more donations in this period.
|
|
HOME_OWNER
|
H if the individual
is a homeowner, U if this information is unknown
|
|
INCOME_GROUP
|
one of 7 possible income
level groups based on a number of demographic characteristics
|
|
IN_HOUSE
|
1 if the individual
has ever donated to the charitable organization's In House program,
0 if not
|
|
LAST_GIFT_AMT
|
amount of the most recent
donation from the individual to the charitable organization
|
|
LIFETIME_AVG_GIFT_AMT
|
lifetime average donation
(in $) from the individual to the charitable organization
|
|
LIFETIME_CARD_PROM
|
total number of card
promotions sent to the individual by the charitable organization
|
|
LIFETIME_GIFT_AMOUNT
|
total lifetime donation
amount (in $) from the individual to the charitable organization
|
|
LIFETIME_GIFT_COUNT
|
total number of donations
from the individual to the charitable organization
|
|
LIFETIME_GIFT_RANGE
|
maximum donation amount
from the individual minus minimum donation amount from the individual
|
|
LIFETIME_MAX_GIFT_AMT
|
maximum donation amount
(in $) from the individual to the charitable organization
|
|
LIFETIME_MIN_GIFT_AMT
|
minimum donation amount
(in $) from the individual to the charitable organization
|
|
LIFETIME_PROM
|
total number of promotions
sent to the individual by the charitable organization
|
|
MEDIAN_HOME_VALUE
|
median home value (in
$100) as determined by other input variables
|
|
MEDIAN_HOUSEHOLD_INCOME
|
median household income
(in $100) as determined by other input variables
|
|
MONTHS_SINCE_FIRST_GIFT
|
number of months since
the first donation from the individual to the charitable organization
|
|
MONTHS_SINCE_LAST_GIFT
|
number of months since
the most recent donation from the individual to the charitable organization
|
|
MONTHS_SINCE_LAST_PROM_RESP
|
number of months since
the individual has responded to a promotion by the charitable organization
|
|
MONTHS_SINCE_ORIGIN
|
number of months that
the individual has been in the charitable organization's database
|
|
MOR_HIT_RATE
|
total number of known
times the donor has responded to a mailed solicitation from a group
other than the charitable organization
|
|
NUMBER_PROM_12
|
number of promotions
(card or other) sent to the individual by the charitable organization
in the past 12 months
|
|
OVERLAY_SOURCE
|
the data source against
which the individual was matched: M if Metromail, P if Polk, B if
both
|
|
PCT_ATTRIBUTE1
|
percent of residents
in the neighborhood in which the individual lives that are males and
active military
|
|
PCT_ATTRIBUTE2
|
percent of residents
in the neighborhood in which the individual lives that are males and
veterans
|
|
PCT_ATTRIBUTE3
|
percent of residents
in the neighborhood in which the individual lives that are Vietnam
veterans
|
|
PCT_ATTRIBUTE4
|
percent of residents
in the neighborhood in which the individual lives that are WWII veterans
|
|
PCT_OWNER_OCCUPIED
|
percent of owner-occupied
housing in the neighborhood in which the individual lives
|
|
PEP_STAR
|
1 if individual has
ever achieved STAR donor status, 0 if not
|
|
PER_CAPITA_INCOME
|
per capita income (in
$) of the neighborhood in which the individual lives
|
|
PUBLISHED_PHONE
|
1 if the individual's
telephone number is published, 0 if not
|
|
RECENCY_STATUS_96NK
|
recency status as of
two years ago: A if active donor, S if star donor, N if new donor,
E if inactive donor, F if first time donor, L if lapsing donor
|
|
RECENT_AVG_CARD_GIFT_AMT
|
average donation from
the individual in response to a card solicitation from the charitable
organization since four years ago
|
|
RECENT_AVG_GIFT_AMT
|
average donation (in
$) from the individual to the charitable organization since four years
ago
|
|
RECENT_CARD_RESPONSE_COUNT
|
number of times the
individual has responded to a card solicitation from the charitable
organization since four years ago
|
|
RECENT_CARD_RESPONSE_PROP
|
proportion of responses
to the individual to the number of card solicitations from the charitable
organization since four years ago
|
|
RECENT_RESPONSE_COUNT
|
number of times the
individual has responded to a promotion (card or other) from the charitable
organization since four years ago
|
|
RECENT_RESPONSE_PROP
|
proportion of responses
to the individual to the number of (card or other) solicitations from
the charitable organization since four years ago
|
|
RECENT_STAR_STATUS
|
1 if individual has
achieved star donor status since four years ago, 0 if not
|
|
SES
|
one of 5 possible socioeconomic
codes classifying the neighborhood in which the individual lives
|
|
TARGET_B
|
1 if individual donated
in response to last year's 97NK mail solicitation from the charitable
organization, 0 if individual did not
|
|
TARGET_D
|
amount of donation (in
$) from the individual in response to last year's 97NK mail solicitation
from the charitable organization
|
|
URBANICITY
|
classification of the
neighborhood in which the individual lives: U if urban, C if city,
S if suburban, T if town, R if rural, ? if missing
|
|
WEALTH_RATING
|
one of 10 possible wealth
rating groups based on a number of demographic characteristics
|