Now that you have five
candidate models to use to predict the best target individuals for
your mail solicitation, you can compare them to determine a champion
model that you will use to score new data. You perform the following
tasks in order to determine which of the individuals in your organization's
database to solicit:
-
You compare models and select a champion model that,
according to an evaluation criterion, performs best in the validation
data.
-
You create a new data source for a data set that contains
scoring data that has not been used to build any of the models thus
far in the process flow and that does not include values of the target variable.
You score this data using the champion model.
-
You write SAS code to output, based on the scored
data, a list of the top potential donors according to the probability
of donating and the profitability matrix that you defined in
Create a Data Source.