Sample Data Reference

CARD_PROM_12

number of card promotions sent to the individual by the charitable organization in the last 12 months

CLUSTER_CODE

one of 54 possible cluster codes, which are unique in terms of socioeconomic status, urbanicity, ethnicity, and other demographic characteristics

CONTROL_NUMBER

unique identifier of each individual

DONOR_AGE

age as of last year's mail solicitation

DONOR_GENDER

actual or inferred gender

FILE_AVG_GIFT

this variable is identical to LIFETIME_AVG_GIFT_AMT

FILE_CARD_GIFT

lifetime average donation (in $) from the individual in response to all card solicitations from the charitable organization

FREQUENCY_STATUS_97NK

based on the period of recency (determined by RECENCY_STATUS_96NK), which is the last 12 months for all groups except L and E, which are 13–24 months ago and 25–36 months ago, respectively: 1 if one donation in this period, 2 if two donations in this period, 3 if three donations in this period, 4 if four or more donations in this period

HOME_OWNER

H if the individual is a homeowner, U if this information is unknown

INCOME_GROUP

one of 7 possible income level groups based on a number of demographic characteristics

IN_HOUSE

1 if the individual has ever donated to the charitable organization's In House program, 0 if not

LAST_GIFT_AMT

amount of the most recent donation from the individual to the charitable organization

LIFETIME_AVG_GIFT_AMT

lifetime average donation (in $) from the individual to the charitable organization

LIFETIME_CARD_PROM

total number of card promotions sent to the individual by the charitable organization

LIFETIME_GIFT_AMOUNT

total lifetime donation amount (in $) from the individual to the charitable organization

LIFETIME_GIFT_COUNT

total number of donations from the individual to the charitable organization

LIFETIME_GIFT_RANGE

maximum donation amount from the individual minus minimum donation amount from the individual

LIFETIME_MAX_GIFT_AMT

maximum donation amount (in $) from the individual to the charitable organization

LIFETIME_MIN_GIFT_AMT

minimum donation amount (in $) from the individual to the charitable organization

LIFETIME_PROM

total number of promotions sent to the individual by the charitable organization

MEDIAN_HOME_VALUE

median home value (in $100) as determined by other input variables

MEDIAN_HOUSEHOLD_INCOME

median household income (in $100) as determined by other input variables

MONTHS_SINCE_FIRST_GIFT

number of months since the first donation from the individual to the charitable organization

MONTHS_SINCE_LAST_GIFT

number of months since the most recent donation from the individual to the charitable organization

MONTHS_SINCE_LAST_PROM_RESP

number of months since the individual has responded to a promotion by the charitable organization

MONTHS_SINCE_ORIGIN

number of months that the individual has been in the charitable organization's database

MOR_HIT_RATE

total number of known times the donor has responded to a mailed solicitation from a group other than the charitable organization

NUMBER_PROM_12

number of promotions (card or other) sent to the individual by the charitable organization in the last 12 months

OVERLAY_SOURCE

the data source against which the individual was matched: M if Metromail, P if Polk, B if both

PCT_ATTRIBUTE1

percent of residents in the neighborhood in which the individual lives that are males and active military

PCT_ATTRIBUTE2

percent of residents in the neighborhood in which the individual lives that are males and veterans

PCT_ATTRIBUTE3

percent of residents in the neighborhood in which the individual lives that are Vietnam veterans

PCT_ATTRIBUTE4

percent of residents in the neighborhood in which the individual lives that are WWII veterans

PCT_OWNER_OCCUPIED

percent of owner-occupied housing in the neighborhood in which the individual lives

PEP_STAR

1 if individual has ever achieved STAR donor status, 0 if not

PER_CAPITA_INCOME

per capita income (in $) of the neighborhood in which the individual lives

PUBLISHED_PHONE

1 if the individual's telephone number is published, 0 if not

RECENCY_STATUS_96NK

recency status as of two years ago: A if active donor, S if star donor, N if new donor, E if inactive donor, F if first time donor, L if lapsing donor

RECENT_AVG_CARD_GIFT_AMT

average donation from the individual in response to a card solicitation from the charitable organization since four years ago

RECENT_AVG_GIFT_AMT

average donation (in $) from the individual to the charitable organization since four years ago

RECENT_CARD_RESPONSE_COUNT

number of times the individual has responded to a card solicitation from the charitable organization since four years ago

RECENT_CARD_RESPONSE_PROP

proportion of responses to the individual to the number of card solicitations from the charitable organization since four years ago

RECENT_RESPONSE_COUNT

number of times the individual has responded to a promotion (card or other) from the charitable organization since four years ago

RECENT_RESPONSE_PROP

proportion of responses to the individual to the number of (card or other) solicitations from the charitable organization since four years ago

RECENT_STAR_STATUS

1 if individual has achieved star donor status since four years ago, 0 if not

SES

one of 5 possible socioeconomic codes classifying the neighborhood in which the individual lives

TARGET_B

1 if individual donated in response to last year's 97NK mail solicitation from the charitable organization, 0 if individual did not

TARGET_D

amount of donation (in $) from the individual in response to last year's 97NK mail solicitation from the charitable organization

URBANICITY

classification of the neighborhood in which the individual lives: U if urban, C if city, S if suburban, T if town, R if rural, ? if missing

WEALTH_RATING

one of 10 possible wealth rating groups based on a number of demographic characteristics