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| Example Data Description |
Example Data Description
The following table describes the variables that are used in this example.
| Variable | Description |
| CARD_PROM_12 | Number of card promotions received in the last 12 months |
| CLUSTER_CODE | 54 socio-economic cluster codes |
| CONTROL_NUMBER | The control number uniquely identifies each member of the analysis population |
| DONOR_AGE | Age as of June 1997 |
| DONOR_GENDER | Actual or inferred gender |
| FILE_AVG_GIFT | Average gift from raw data |
| FILE_CARD_GIFT | Average card gift from raw data |
| FREQUENCY_STATUS-97NK | Frequency status as of June 1997 |
| HOME_OWNER |
H=Homeowner
U=Unknown |
| INCOME_GROUP | 7 income group levels |
| IN_HOUSE | A final field identifies donors who are part of the organization's In House program |
| LAST_GIFT_AMT | Amount of most recent donation |
| LIFETIME_AVG_GIFT_AMT | Overall average gift amount |
| LIFETIME_CARD_PROM | Total number of card promotions received |
| LIFETIME_GIFT_AMOUNT | Total gift amount given |
| LIFETIME_GIFT_COUNT | Total number donations given |
| LIFETIME_GIFT_RANGE | Maximum less minimum gift amount |
| LIFETIME_MAX_GIFT_AMT | Maximum gift amount |
| LIFETIME_MIN_GIFT_AMT | Minimum gift amount |
| LIFETIME_PROM | Total number of promotions received |
| MEDIAN_HOME_VALUE | Median home value in $100's |
| MEDIAN_HOUSEHOLD_INCOME | Median household income in $100's |
| MONTHS_SINCE_FIRST_GIFT | First donation date from June 1997 |
| MONTHS_SINCE_LAST_GIFT | Last donation date from June 1997 |
| MONTHS_SINCE_LAST_PROM_RESP | Number of months since donor has responded to a promotion date from June 1997 |
| MONTHS_SINCE_ORIGIN | This number is derived from MONTHS_SINCE_FIRST |
| MOR_HIT_RATE | Total number of known times the donor has responded to a mail order offer other than the national charitable organization's. |
| NUMBER_PROM_12 | Number of promotions received in the last 12 months |
| OVERLAY_SOURCE |
M=Metromail
P=Polk B=Both |
| PCT_ATTRIBUTE1 | Percent with attribute1 in the block |
| PCT_ATTRIBUTE2 | Percent with attribute2 in the block |
| PCT_ATTRIBUTE3 | Percent with attribute3 in the block |
| PCT_ATTRIBUTE4 | Percent with attribute4 in the block |
| PCT_OWNER_OCCUPIED | Percent of owner-occupied housing |
| PEP_STAR | STAR-status ever (1=yes, 0=no) |
| PER_CAPITA_INCOME | Per capita income in dollars |
| PUBLISHED_PHONE | Indicator of presence of published telephone listing |
| RECENCY_STATUS_96NK | Recency status as of June 1996 |
| RECENT_AVG_CARD_GIFT_AMT | Average gift amount to card promotions since June 1994 |
| RECENT_AVG_GIFT_AMT | Average gift amount since June 1994 |
| RECENT_CARD_RESPONSE_COUNT | Response count since June 1994 |
| RECENT_CARD_RESPONSE_PROP | Response proportion since June 1994 |
| RECENT_RESPONSE_COUNT | Response count since June 1994 |
| RECENT_RESPONSE_PROP | Response proportion since June 1994 |
| RECENT_STAR_STATUS | STAR (1,0) status since June 1994 |
| SES | 5 socio-economic cluster codes |
| TARGET_B | Response to 97NK solicitation (1=yes, 0=no) |
| TARGET_D | Response amount to 97NK solicitation (missing if no response) |
| URBANICITY |
U=Urban
C=City S=Suburban T=Town R=Rural ?=Unknown |
| WEALTH_RATING | 10 wealth rating groups |
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