About the Scenario in This Book
This book
presents a basic data mining example that is intended to familiarize
you with many features of SAS Enterprise Miner. In this example you
learn how to perform tasks that are required to build and run a process
flow in order to solve a particular business problem. You should follow
the chapters and the steps within the chapters in the order in which
they are presented.
For the
purpose of the scenario in this book, you are a data analyst at a
national charitable organization. Your organization seeks to use the
results of a previous postcard mail solicitation for donations to
better target its next one. In particular, you want to determine which
of the individuals in your mailing database are likely the most profitable
donors. By soliciting only these people, your organization can spend
less money on the solicitation effort and more money on charitable
concerns.
