Once you have put one
or more operational clickstream collection servers in place, the SAS
page tag code needs to be inserted into the pages of interest for
data collection. The data that is collected by this code is said to
be tracked. The SAS Data Surveyor for Clickstream Data provides a
robust page tag that enables the tracking of the following page components:
-
page loads (even if forward and
back buttons are used)
-
-
form data elements such as POST
data (turned off by default)
-
cookie data elements such as name/value
pairs and standard cookies
-
-
user-defined data elements such
as name/value pairs
-
rich Internet application events
(such as Flash and AJAX)
-
Most of
the time, you insert a full SAS page tag that includes both the required
lines and optional lines. This full tag enables you to customize your
use of the clickstream collection server and collect additional types
of data. For information about the various ways to insert the page
code, see the sections in the remainder of this chapter.