Clickstream is a term used to describe
the data that is collected from users as they access Web pages through
various electronic devices. Clickstream data includes the stream of
user activity stored in a log. Clickstream data can be collected and
stored in a variety of ways. The SAS Data Surveyor for Clickstream
Data provides the capability to process this data into meaningful
results.
The SAS
Data Surveyor for Clickstream Data is a product that consists of several
components. Together, these components enable you to create jobs that
extract and transform clickstream data from a clickstream data source
(such as a standard Web log or SAS page tag log). Then you can load
the resulting data into a SAS table. Other applications, such as SAS
Web Analytics, can then take the refined clickstream data and analyze
it.
The SAS
Data Surveyor for Clickstream Data consists of tutorial jobs, template
jobs, clickstream transformations, and other components. These components
are accessible from within SAS Data Integration Studio. The inputs
to the jobs can be standard Web logs or enhanced logs that include
SAS page tag clickstream data from tagged pages.
The SAS
Data Surveyor for Clickstream Data enables you to do the following:
-
use SAS page tagging to gather
clickstream data that is not logged by a Web server, such as user
interaction with pages retrieved from a browser cache instead of the
Web server
-
use tutorial jobs to learn how
clickstream processing works
-
use template jobs for common process
flows that are used to cleanse and enrich clickstream data
-
customize the template jobs for
your own logs and outputs
-
automate the extraction of useful
information from large volumes of clickstream data
-
integrate with SAS Real-Time Decision
Manager to dynamically update web pages and track visitor activity