You can
use the Customer Integration Template job to capture information that
enables customer Web-based activity to be associated with the marketing
campaign that originated the activity. Once campaign information is
passed to the SAS Digital Marketing redirection servlet (SDM’s
tracking servlet), the Response Tracking Code (RTC) and Subject ID
(Sn) values are not currently forwarded as part of any subsequent
requests.
The Customer
Integration Template job enables you to facilitate the collection
of the campaign ID so that it is passed to the landing page and remains
associated with that customer’s session activity. With this
approach, analysis can be done that directly attributes actions to
campaigns. This analysis can help with determining the success of
campaigns and analyzing customers’ responses to different types
of treatments within a campaign.
Note: This feature
is available only in the maintenance release of SAS Data Surveyor
for Clickstream Data 2.1.