Once you have put one or more operational clickstream
collection servers in place, the page tag code needs to be inserted
into the pages of interest for data collection. The data that is collected
by a page tag is said to be tracked. The SAS Data Surveyor
for Clickstream Data provides a robust page tag that allows the tracking
of the following page components:
-
page loads (even if forward and
back buttons are used)
-
-
form data elements such as POST
data (turned off by default)
-
cookie data elements such as name/value
pairs and standard cookies
-
-
user-defined data elements such
as name/value pairs
-
rich Internet application events
(such as Flash and AJAX)
-
Most of
the time, you insert a full page tag that includes both the required
lines and optional lines. This full tag enables you to customize your
use of the clickstream collection server and collect additional types
of data. For information about full page tags, see
Inserting a Full Page Tag.
For information about customized data tracking, see
Customizing a Full Page Tag.You
can also insert a minimal page tag that includes only a set of required
lines to enable default data tracking. For information about minimal
page tags, see
Inserting a Minimal Tag.