What is SAS Data Surveyor for Clickstream Data?

Clickstream is a term used to describe the data that is collected from users as they access online Web pages through various electronic devices. Clickstream data includes the stream of clicks stored in Web server logs. These clicks are generated by users as they browse Web sites.
The SAS Data Surveyor for Clickstream Data is a plug-in to SAS Data Integration Studio. This plug-in enables you to create jobs that extract and transform clickstream data from Web logs, and then load the resulting data into a SAS table. Other applications, such as SAS Web Analytics, can then take the refined clickstream data and analyze it.
The SAS Data Surveyor for Clickstream Data consists of clickstream transformations, template jobs, and other components. The inputs to the jobs can be standard Web logs or enhanced logs that include clickstream data from tagged pages.
The SAS Data Surveyor for Clickstream Data enables you to:
  • automate the extraction of useful information from large volumes of clickstream data
  • use templates for common process flows that are used to cleanse and enrich clickstream data
  • customize the template jobs for your own Web logs and outputs
  • use page tagging to gather clickstream data that is not logged by a Web server, such as user interaction with pages retrieved from a browser cache instead of the Web server