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Three new books close a busy year
Dear Reader,
This summer, I read my first book on my Kobo eBook reader. It was W. Somerset Maugham's novel, Of Human Bondage. Although it was written almost a hundred years ago, I found it to be relevant and surprisingly moving. The irony of reading a classic novel on an eBook reading device didn't cross my mind—until now. While I generally prefer holding a solid book in my hands, I've accepted that I'm actually an ambidextrous reader.
To me, content is what matters most. Whether reading an interesting discussion on my iPhone, a borrowed library book, or a PDF—I just want it to be good. As Ralph Waldo Emerson said, "The virtue of books is to be readable."
This month's issue of "SAS Publishing News" features lots of readable books. From three very new SAS Press titles to our featured 20% off title. Besides strictly talking books, additional content highlights include: how the SAS Documentation Development team is exploring where users go for help, the sharing of a favorite book customer encounter, and an inspiring look at SAS Press author Michael Raithel’s recent accomplishments.
Coming back somewhat full circle (from a classic 1915 novel to today), Stephen King says it well, "Your stuff starts out being just for you … but then it goes out. Once you know what the story is and get it right—as right as you can, anyway—it belongs to anyone who wants to read it. Or criticize it." However you’re reading our books, documentation, or even this issue of SPN, we want your time to be well spent. As always, we welcome your feedback.
Happy New Year to each of you and thank you for your continuing support of our work! May you have a lovely start in 2012.
See you next month,
Shelly Goodin
Editor, SAS Publishing News
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Customer Segmentation and Clustering Using SAS Enterprise Miner, Second Edition »
By Randall S. Collica
Price: $49.95 USD
This updated book shows how to segment customers more intelligently and to achieve, or at least get closer to, the one-to-one customer relationship that today's businesses want. Step-by-step examples and exercises clearly illustrate the concepts of segmentation and clustering in the context of customer relationship management. You should understand basic statistics, but you do not need any prior knowledge of data mining or SAS Enterprise Miner. 378 pp.
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Statistical Graphics Procedures by Example: Effective Graphs Using SAS »
By Sanjay Matange and Dan Heath
Price: $49.95 USD
This much-anticipated guide shows the innumerable capabilities of SAS Statistical Graphics (SG) procedures. The authors begin with a general discussion of the principles of effective graphics, ODS Graphics, and the SG procedures. Then they show examples of the procedures' many features. This is a must-read volume for analysts and statisticians in the health care, clinical trials, financial, and insurance industries. However, the examples apply to all fields. 370 pp.
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Teaching Elementary Statistics with JMP »
By Chris Olsen
Price: $29.95 USD
This new book demonstrates the powerful JMP software, offering the latest research on "best practice" in teaching statistics and how JMP can facilitate it. Intended for high school teachers and college-level instructors who use JMP to teach elementary statistics, the book provides a wide variety of data sets that are of interest to a broad range of teachers and students. 214 pp.
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Where Users go for Help with SAS
Where do our users go for help with SAS, and where do the resources we provide to them fit in their "look path"? What information do customers wish that SAS would provide? These were among the things we wanted to ask users while participating at three recent regional user group meetings. Read more
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Improve your Credit Scoring Skills
Author Naeem Siddiqi will show you how to successfully plan, develop, implement, and maintain risk scorecards in-house, when you attend his Business Knowledge Series course based on his book, Credit Risk Scorecards: Developing and Implementing Intelligent Credit Scoring. In addition to course materials provided, students will receive a copy of Siddiqi's book. Next class offered is March 7–8, 2012 in Cary, NC.
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Sharon Brandon: A Champion for Good Customer Service »
For twelve years, SAS Publishing sales representative Sharon Brandon has provided exceptional and personable customer service—by phone, email, fax, LiveChat, and in person. Learn more about this remarkably caring woman and one of her favorite customer interactions. Read more.
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Updates for Aspiring Authors
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List of Books Acquired in 2011
Every year is a busy year at SAS Press, and 2011 was no exception. I've listed the books below that were signed this year. There's a good variety here…something for everyone. Read more
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Ordering Information
Phone: 1-800-727-3228*, 8 a.m. to 5 p.m. Eastern time
Fax: 1-919-677-8166
E-mail: sasbook@sas.com
Online bookstore
*For other SAS business, call 919-677-8000.
You can perform a keyword, ISBN, author name, or title quick search, select publications,
and place your order online. You will find information about all the products and services available
from SAS Publishing.
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