Business Analytics for Sales and Marketing Managers: How to Compete in the Information Age
By Gert Laursen
Price: 49.95 USD  (before discount) 

Description:
Customer analytics is a predominant driving force in modern business. This book shows you how to put customer analytics to work for your business.  Business Analytics for Sales and Marketing Managers: How to Compete in the Information Age  (256 pp.) provides expert guidance on topics such as

• Using customer analytics to inspire CRM strategies
• Finding the most valuable target groups
• Required knowledge to support new sales activities
• Lead, Lag, and Learning information
• Customer value estimation for negotiations
• Visualizing CRM processes from a dynamic perspective.
  

Business Analytics for Sales and Marketing Managers: How to Compete in the Information Age  

By: Gert Laursen
  
Revealing the role of customer analytics as every business's driving force, this book shows you how to put it to work for your business, with expert guidance on: using customer analytics as inspiration for a CRM strategy; finding the most valuable target group; what you need to know before you launch new sales activities; Lead, Lag, and Learning information; customer value estimation for negotiations; seeing the CRM selling process from a dynamic perspective; and much more.  256 pp.

Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management, Third Edition  

By: Michael Berry and Gordon Linoff

The leading introductory book on data mining, fully updated and revised!  When Berry and Linoff wrote the first edition of Data Mining Techniques in the late 1990s, data mining was just starting to move out of the lab and into the office and has since grown to become an indispensable tool of modern business. This new edition-more than 50% new and revised-is a significant update from the previous one, and shows you how to harness the newest data mining methods and techniques to solve common business problems. The duo of unparalleled authors share invaluable advice for improving response rates to direct marketing campaigns, identifying new customer segments, and estimating credit risk. In addition, they cover more advanced topics such as preparing data for analysis and creating the necessary infrastructure for data mining at your company.  888pp.

Foreign Currency Financial Reporting from Euro to Yen to Yuan: A Guide to Fundamental Concepts and Practical Applications  

By: Robert Rowan

This is the first book to discuss both the financial and management reporting on which markets and companies rely, and the underlying programming concepts related to data in multiple currencies--and it does so without relying on technical jargon. By focusing on the fundamental concepts, this book allows you to report past transactions accurately and consistently, but also look into the future to forecast and foresee the impacts that changing and volatile exchange rates could have on your business. The basic system requirements for a standard-compliant program are inherent in the text, for the technically inclined reader. It includes real-life case studies that demonstrate the importance of specific concepts, as well as what could go wrong.  320pp.

Contributed by SAS Press' Shelley Sessoms

No, not for a country music recording deal. Trust me, no one wants to hear me sing…I can't carry a tune in a bucket (but I can throw out some unusual "Southernisms").

I’m headed to Nashville, May 8-11, for the annual PharmaSUG conference. PharmaSUG is the Pharmaceutical Industry SAS® Users Group, consisting of professionals worldwide in the pharmaceutical and healthcare industries who use SAS software in their work.

Lou Metzger and I will represent SAS Publishing in the Demo area. Lou will be there to sell our SAS Press and Wiley and SAS Business Series books (at a 20% discount!). I’ll be talking to attendees about the kinds of books they want to see us publish next. I’ll also be on the lookout for new SAS Press authors.

I’d like your help to prepare for this conference. Do you know someone attending PharmaSUG who would make a great author?  Send me their name and I’ll harass (ahem, gently persuade) them into writing for us. Is there a pharmaceutical or healthcare topic that you want us to cover? Let me know about that, as well. I’ll keep all these things in mind as I’m talking to SAS users.

And if you're attending the conference, please stop in and say hello. The best thing about these conferences is meeting our users in person, and hearing how our software is being used all around the world.

Contributed by SAS Publishing's Shelly Goodin

Besides experiencing a few Elvis sightings, hanging out with Venus poolside, and temporarily joining a Cirque group--I got a chance to meet some really grounded SAS superstars at SAS Global Forum 2011.

Here  are a few of my marquee moments:

1. I met new SAS users and spent quality time with long-time Twitter contacts, SAS Press authors, and even SAS colleagues that I don't see often enough back in Cary, NC.
2. I presented my first ignite session (thanks to SAS colleagues Meg Crawford and Kirsten Hamstra) on The 3 A's of Social Media: Authenticity, Audience, and Awareness.
3. I participated in the business meeting with SAS Press authors and cheered them on to new social media engagements.
4. I attended the famed SAS Press authors' dinner and enjoyed great conversation.
5. I played the role of paparazzi at the SAS Press mega-book drawing and hounded winning attendees into having their pictures taken for our Facebook page.
6. I took lots of photos of SAS Global Forum in general:  the post opening session, the demo room, various SAS-sponsored mixers, and skin care professionals...
7. I had one-on-one conversations with SGF conference attendees, with our authors, and sometimes I helped make connections  between the two.
8.  I compared notes with SAS Press colleague Shelley Sessoms on the return trip to NC.
9. I treated myself to a much needed massage (thank you Canyon Ranch Spa) after hauling a heavy bag and video equipment around for 4 days.
10. I shot video of SAS authors, as well as customers and students who use our books. This was my first year focusing on video vs. audio. I look forward to making these segments available on-line soon!

If you weren't able to attend SAS Global Forum yourself this year, you can revisit some excellent presentations—for free—by visiting SAS Global Forum on the go.

Contributed by SAS Publishing's Shelly Goodin

The popular SAS user networking site sasCommunity.org has announced a new contest called, "Points for Prizes" that you don't want to miss. Visit the sasCommunity.org Web site between April 11 - May 9, for details on how you can earn points by contributing content or code. Three lucky winners will win SAS Press books!

Plus, by participating, you'll also get to see sasCommunity.org's many useful features, such as Tips of the Day and presentations from SAS Global Forum. You can also find ways get involved and contribute content. A few suggestions include writing book reviews, publishing articles online, sharing your technical knowledge in the SASopedia, and providing feedback about the site.

Phone: 1-800-727-3228*, 8 a.m. to 5 p.m. Eastern time
Fax: 1-919-677-8166

E-mail: saspress@sas.com

Online bookstore 

*For other SAS business, call 919-677-8000.

You can perform a keyword, ISBN, author name, or title quick search, select publications,
and place your order online. You will find information about all the products and services available
from SAS Publishing.