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So Long and Thanks for All the Fish, erhm... Daffodils
Dear Readers –
"For oft, when on my couch I lie In vacant or in pensive mood, They flash upon that inward eye
Which is the bliss of solitude; And then my heart with pleasure fills, And dances with the daffodils."
In this famous poem by William Wordsworth, many people believe he is merely recounting a beautiful nature scene that he happened to stumble upon by accident. As an English major from UNC, I have often wondered if he isn’t really alluding to those thousands of good memories that we collect through our lives. Over the last 12 years, which include transitioning the listserv NEWDOCNEWS to an e-newsletter and becoming the editor of the sleek SAS Publishing News we love today, I have had many of these “daffodil” memories. Sometimes it has been helping users find some obscure doc or sample on the Web site; other times, it has been linking users up with the people here at SAS that can best help them. But some of my favorite memories have been the random e-mails from users letting me know they find SPN a valuable resource. Right before Christmas, a user e-mailed me just to wish me Merry Christmas and to let me know that he thought SAS Publishing was a good newsletter. (Thanks, Martin O.!)
So it’s with a tinge of sadness that I turn SAS Publishing News over to Shelly Goodin while I change jobs from SAS Publishing to the SAS Analytics group. Shelly brings a fresh perspective, years of publishing experience, and a great sense of humor. SPN will continue to provide you with the hottest titles in SAS Press and SAS Doc, the dates of the latest must-attend conferences, special promos, discounts, and more! In fact (hint, hint!), keep your eyes open for a fantastic special from SAS Publishing for the month of July!
As always, thanks for subscribing to SAS Publishing News and thanks so much for all your support and feedback over the last 12 years. It’s been my pleasure to write for you all.
Judi Rourke
Editor, SAS Publishing News
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Get 20% off the retail price from now until June 30th! »
Social Network Analysis in Telecommunications
By Carlos Reis Pinheiro
Price: 65.00 USD (before discount)
Description:
This book looks at social network analysis theory, employing basic statistics as a complementary way to analyze social networks. Case studies are presented demonstrating the capabilities of SAS in achieving business results. Drawing from the author's years of experience with Brasil Telecom, this book provides the groundwork for what social network analysis is, as well as how your company can leverage it to its greatest advantage; shows how telecommunications industry professionals can combine social network analysis, analytics, and marketing knowledge to create a positive customer experience; explores how telecommunications companies can effectively enhance their relationships with customers; and reveals the tools that can be used to address social network problems. 304 pp.
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Social Media Essentials for Retail Set from SAS Press »
The Social Media Essentials for Retail Set provides a comprehensive approach for creating and successfully executing a social media strategy for any retail business.
Begin with
The Executive's Guide to Enterprise Social Media Strategy: How Social Networks Are Radically Transforming Your Business
, by David Thomas and Mike Barlow. This book provides high-level guidance on how to develop the frameworks and policies behind launching and maintaining a corporate social media strategy through the lens of those who've done it.
Branded! How Retailers Engage Consumers with Social Media and Mobility
, by Lori Schafer and Bernard Brennan, takes it one step further by highlighting the campaigns from some of the most successful retailers using social media to date. Useful for retailers, big and small, who are interested in social media, the book describes these businesses' "culture-to-consumer" approach and gives details on their individual campaigns.
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New SAS Doc Available »
SAS 9.2 Language Reference: Dictionary, Fourth Edition
By SAS Institute
Price: 199.95 USD
Description:
Provides comprehensive reference information for the Base SAS language, which is available in all operating environments that support SAS. This document is organized by data set options, formats, functions and CALL routines, informats, statements, system options, and component options. 2354 pp.
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JMP Essentials Wins International Award
Contributed by Aimee Rodriguez, SAS Press
Congratulations to Curt Hinrichs and Chuck Boiler! Their book,
JMP Essentials: An Illustrated Step-by-Step Guide for New Users
, has won an Award of Distinguished Technical Communication in this year's International Summit Awards presented by the Society for Technical Communication. The award goes to a project that "applies the principles of technical communication in an outstanding way, particularly in the way that it anticipates and fulfills the needs of its audience."
"We're thrilled to be honored with the award," said Chuck Boiler. "The message of the book and of JMP is that anyone can make data-driven decisions with graphics. We hope the award will help this message reach more people, even those who never even thought of trying to do data analysis."
Curt Hinrichs added, "We tried to design the book with the less technical user in mind, which led us to do some things a little differently. It's very gratifying to see this recognized by STC."
SAS Press Acquisitions Editor Stephenie Joyner shared in the excitement. "We already think the book is exceptional, but it's especially gratifying for our colleagues to recognize its achievements as well."
You can view reviews of the book.
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Let’s Talk Business
Contributed by Shelley Sessoms, SAS Press
We are nearing the summer vacation time for North America. While you are whiling away the hours on some tropical beach, or hitting the amusement parks with your family, don’t forget about SAS Press. We are always looking for new book topics for our SAS Press technical series. You can read more about it on our Web site.
But in this post, I’m looking for authors for our Wiley and SAS Business Series. Books in this series cover a wide-range of business topics, and are all written by thought-leaders in their field. These books are designed to give the reader a good understanding of the topic and how it can help in their day-to-day business world. We are specifically looking for the following topics and industries in this series:
Topics:
• Analytics
• Customer Intelligence
• Risk
• Fraud
• Data Management
Industries (all are open, but we have a particular need for):
• Manufacturing
• Financial Services
• Healthcare
If you would like to pursue one of these topics, please email me today. I’ll help you understand the publishing process and how SAS can guide you every step of the way.
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New Advanced SAS Analytics Course »
Go beyond the typical analysis with "Advanced Analytics for the Modern Business Analyst." This nine-week course delivers a unique learning experience that will provide analysts with the tools to succeed in a highly analytical and data-driven economy. Seats are limited; register today!
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Ordering Information
Phone: 1-800-727-3228*, 8 a.m. to 5 p.m. Eastern time
Fax: 1-919-677-8166
E-mail: saspress@sas.com
Online bookstore
*For other SAS business, call 919-677-8000.
You can perform a keyword, ISBN, author name, or title quick search, select publications,
and place your order online. You will find information about all the products and services available
from SAS Publishing.
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